Launched in 2016 and based out of the cultural city-skate hub of NYC, Grand Collection is a brand that strikes the perfect balance between urbanised appeal and down-played skate staples. Inspired by midtown-Manhattan dweller Ben Oleynik’s notable past as Marketing Director at NYC sneaker-powerhouse Pony and by his time spent traversing between his rural Canadian hometown and his East Coast ties, Grand Collection hones in on an all-American vibe that turns to metropolitan references and fashionable fabrics to cement its free-spirited inner-city narrative and its endless loyalty to utilitarian function.